Tension: It’s common for people to over music because it’s a reflection of our personalities, social values, and life experiences. Unfortunately, there isn’t a space for our unique music personalities to live and for listeners to connect. Spotify is largely a solitary experience.

Solution: Spotify will add more social functionality to provide a communal space for users to build stronger or even new relationships through music.

Idea: Less Talking, More Listening

Partner: Kate Farqharson