Tension: Hair plays a lot in self-identity. But hair only comes in a certain spectrum of colors. Self-expression becomes challenging when our unique selves feel restrained by the limiting possibilities of hair color.
Solution: Arctic Fox will create hues as colorful as your personality.
Big Idea: Deep Rooted Color
2020 AAF Austin ADDY Winner - Gold for Illustration
AD/CW: Danielle Penet and Me